Era la fine del mese di Novembre quando con un articolo vi informavamo circa la volontà di BlackBerry di preinstallare l’applicazione BBM in alcuni smartphone Android, senza però che fosse noto con quali OEM l’azienda avesse stretto degli accordi. Oggi, tramite un nuovo comunicato stampa, BlackBerry ha annunciato che l’applicazione sarà preinstallata in alcuni smartphone LG, primo dei quali è il G Pro Lite, phablet con display da 5,5 pollici presentato durante il mese di Ottobre.
Nei prossimi mesi sarà, infatti, preinstallato anche in altri smartphone LG, ma questo non andrà ad influire la sua presenza nel Play Store, come sottolineato da BlackBerry. Vedremo se nei prossimi mesi l’azienda annuncerà altre collaborazioni e se questo basterà affinché BBM riesca a competere con applicazioni del calibro di WhatsApp ed Hangout. Ci piacerebbe conoscere le vostre riflessioni al riguardo nel box dei commenti, non esitate perciò a commentare.
[spoiler title=”Comunicato stampa”]
WATERLOO, ON – BBM™ will soon come preinstalled on the LG G Pro Lite from LG Electronics Inc. in markets around the world. BlackBerry® (NASDAQ: BBRY; TSX: BB) today announced a bundling agreement with LG Electronics involving both standard and virtual preloading (using the LG App Manager) and confirmed that BBM will also continue to be available as a free download from Android app stores, including Google Play™.
“BBM is widely used throughout the Middle East, Africa and Indonesia where smartphone users tend to engage heavily in social networking,” said Kevin Shin, Vice President of Marketing for Asia, the Middle East and CIS countries of LG Electronics Mobile Communications Company. “The LG G Pro Lite offers an optimized BBM experience with its large, high quality display and embedded Stylus Pen.”
“People across the globe are using BBM to connect with each other and the enthusiasm has been phenomenal,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry. “We’re extremely pleased that LG Electronics will help bring their customers a more seamless experience with BBM by preloading the app, starting with the G Pro Lite in key markets.”
BBM is a premier mobile communication service that gives customers privacy, control and immediacy as they chat with their contacts – either one-to-one, in multiple chats or as part of a BBM Group. BBM’s Delivered and Read statuses, as well as message-in-progress notices, keep people engaged and active in their conversations.
BBM lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents.
Every BBM user has a unique PIN tied to their BlackBerry ID that helps maintains their privacy. Users never have to give out their phone number or email address to begin chatting with a new or casual contact.
The BBM experience will continue to evolve for Android and iPhone® users in the coming months, with updates that will include support for BBM Channels, a new service that connects BBM users to communities of shared interests in a very engaging and intimate manner, as well as support for BBM Voice calling and BBM Video calling.